2023 ATA Award Finalists & Winners

HALL OF FAME

HALL OF FAME INDUCTEES
John Redenbach and Jeff Hunter

RISING STAR

2023 RISING STAR AWARD
Winner – Pippa Skinner
Finalists: Chris Czech, Anthea Madill & Tahnee Smith

2023 LICENSING AWARDS

Proudly Sponsored by The Bugg Report

Overall License of the Year
Winner – Barbie by Mattel
Finalists: Pokemon by Haven Licensing and Minecraft by Merchantwise

Pre-School License of the Year
Winner – Bluey by BBC Studios Australia
Finalists: Bub & Me Disney Classics by The Walt Disney Company and CoComelon by Haven Licensing

Boutique License of the Year
Winner – Miffy by Centa IP
Finalists: Tonka 75th Anniversary by Hasbro and Sonic the Hedgehog by Merchantwise

Best Promotional Campaign for a Licensed Property
Winner – Harry Potter x Coles Magical Builders by Warner Bros
Finalists: Hello Kitty by Haven Licensing and Big W Free Books for Kids by The Walt Disney Company

2023 PRODUCT OF THE YEAR CATEGORIES

Action Product of the Year
Winner – Smashers Dino Island Giant Skull by All Brands Toys
Finalists: Jurassic World Super Colossal Giganotosaurus by Mattel & LEGO® Marvel I am Groot by The LEGO Group

Australian Development Product of the Year
Winner – Little Live Pets Mama Surprise by Moose Toys
Finalists: Akedo S3 Triple Strike Tag Team Arena by Moose Toys & Australian Geographic
Medical Science by U. Games Australia

Collectable Product of the Year
Winner – Pokemon TCG Sword & Shield 11 – Lost Origin Booster by Banter Toys &
Collectables

Finalists: Character Pack Series 5 by The LEGO Group & Magic Mixies Mixlings Tap and
Reveal Cauldron by Moose Toys

Construction Product of the Year
Winner – Friends Friendship Treehouse by The LEGO Group
Finalists: Marble Rush Corkscrew Challenge by VTech Electronics & MEGA Construx
Pokemon Motion Pikachu by Mattel

Craft & Activity Product of the Year
Winner – LeapFrog Interactive Learning Easel by VTech Electronics
Finalists: Magic Lights 3D by VTech Electronics & ICONS Succulents by The LEGO Group

Doll of the Year
Winner – Magic Mixies Mixlings Magic Castle Playset by Moose Toys
Finalists: Barbie Cutie Reveal by Mattel & Recyclings – Recyclies & Friends Dolls by Headstart International

Educational / STEAM Product of the Year
Winner – LeapFrog Magic Adventures Microscope by VTech Electronics
Finalists: Lunar Research Base by The LEGO Group & 50 Piece Rainbow Transport Pack by
Connetix Tiles

Electronic Product of the Year
Winner – Magic Mixies Crystal Ball by Moose Toys
Finalists: Express Passenger Train by The LEGO Group & Kidizoom Print Cam by VTech
Electronics

Game of the Year
Winner – Raccoon Tycoon by U. Games Australia
Finalists: Koala Walla Bing Bang by U. Games Australia & UNO All Wild by Mattel

Hobby Product of the Year
Winner – McLaren Formula 1 Race Car by The LEGO Group
Finalists: Barbie Remote Control Scooter by Headstart International & Monster Jam RC Ramp Champ Grave Digger by Spin Master

Infant/Pre-School Product of the Year
Winner – Play & Discover Inflatable Car by VTech Electronics
Finalists: Paw Patrol Big Truck Pups Truck Stop HQ by Spin Master & Gabby’s Dollhouse Gabby’s Purrfect Dollhouse by Spin Master

Outdoor Product of the Year
Winner – Globber Explorer 4in1 Trike Deluxe Play by Active Outthere
Finalists: Bunch o Balloons Water Slide with Water Balloons by All Brands Toys & Fom Mania Fomalanche by Moose Toys

Plush Product of the Year
Winner – Squishmallows 14” Hugmees by Banter Toys & Collectables
Finalists: Little Live Pets Sew Surprise by Moose Toys & DJ Beat Boxer by VTech Electronics

Specialty Product of the Year
Winner – Pocket Money 2 by Knowledge Builder
Finalists: Secret Meadow Shepherd’s Hut from Tender Leaf Toys by Kaleidoscope & Kinderfeets Pikler Triple Climber Triangle by Artiwood

Overall Product of the Year
Winner – LeapFrog Magic Adventures Microscope by VTech Electronics
Finalists: Little Live Pets Mama Surprise by Moose Toys & McLaren Formula 1 Race Car by The LEGO Group

Environmental and Sustainability Award
Winner – Plan Toys – Wonky Fruit and Vegetables by Modern Brands
Finalists – Busy Beaks – a card game about Australian birdlife by Joey Games and Blue Marine Toys Boat & Sand Set by Dantoy

JUDGES’ CHOICE AWARDS

2023 JUDGES’ CHOICE AWARD (0-6)
Winner – 64 Piece Pastel Starter Pack by Connetix Tiles
Finalists: All Better Bear by Hunter Products & Kidizoom Duo FX by VTech Electronics

2023 JUDGES’ CHOICE AWARD (7-12)
Winner – Cookeez Makery by Moose Toys
Finalists: Little Live Pets My Puppy’s Home by Moose Toys & Cra-z-Crackle Bakery Crackle Bash by Big Balloon

2023 JUDGES’ CHOICE AWARD (Kidult)
Winner – GoPlay! Axe Throw by Loumet Toys
Finalists: Australian Model Cars Plastic Kits by Diecast Distributors & Pokemon TCG Crown Zenith Elite Trainer Box by Banter Toys & Collectables

2023 KIDS CHOICE AWARD (4-6)
Winner – Pokemon Squishmallows by Big Balloon
Finalists: Crazy Aarons Hide Inside by Big Balloon and 68 Piece Pastel Starter Pack by Connetix Tiles

2023 KIDS CHOICE AWARD (7-12)
Winner – Dart Tech Equil3iser by Headstart International
Finalists: Kanoodle – Pyramid by Clover Street Pty Ltd and Bakugan Legends Collection by Spin Master

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