Cheeky Little Media and Fusion Agency Announce TOMY as Master Toy Partner for Kazoops

by The Editor 0

Cheeky Little Media and Fusion Agency announces the master toy partner for animated preschool television series Kazoops. TOMY will produce plush, figurines, playsets and games available from July 2017.


Underpinning the TOMY range are play patterns that link directly to core attributes and storylines from the highly entertaining Kazoops episodes, these toys will have exciting playability and interactive features.

Patrick Egerton, Executive Producer, Cheeky Little Media, commented; “It’s extremely exciting to partner with TOMY on Kazoops. Their enthusiasm and understanding for what we’ve set out to achieve with the show, and their strong track record for innovation, make them a dream partner for us. We’re really looking forward to the collaboration.”

Mark Robertson, Managing Director TOMY Australia commented; “We at TOMY are delighted to be chosen as the master toy partner for this terrific property. As soon as we saw Kazoops we knew it was the perfect fit for us. Monty’s inquisitive twist on the world, and his journeys into his own imagination accompanied by delightful characters, are something really fresh”

“Monty and his adventures lend themselves to a great, innovative range of toys where we can continue to explore a breadth of play patterns for years. We are very excited about the possibilities we can explore and look forward to partnering with Fusion and CLM as Kazoops inevitably goes from strength to strength”

Gail Mitchell, Managing Director, Fusion Agency, explains; “Kazoops fans will be able to get their hands on the plush line that will feature Monty and Jimmy Jones and 3 adorable imaginary companions from July 2017. We will initially launch in the lead territories of UK and Australia. With additional key territories aligning the toy launch with free to air broadcast or where demand has built off the back of Netflix”.

Kazoops is all about Monty, a six-year-old boy who challenges life’s questions both big and small with the help of his limitless imagination and his best friend, Jimmy Jones, the family pet pig. In each episode, the duo enters make-believe worlds to challenge everyday preconceptions such as ‘do things have to be the same all the time?’ or ‘do all games really need rules?’

The TV series premiered on CBeebies in the UK on 20 June and launched in Australia on 1st August 2016 on ABC KIDS and has been a phenomenal success from the outset. The show inspires children to explore their imagination and each episode via an original song describe magical journeys of discovery and wonder that kids all over the world are responding to.