Entertainment One (eOne) has announced that it has signed a new free to air broadcast partner for its popular preschool superhero property, PJ Masks, in Australia where consumer products are poised to launch this summer.
PJ Masks debuted on air in Australia from March 2016 on Disney Junior and is a top-rated show for the channel. The show will expand its audience reach when broadcast is extended to terrestrial channel ABC KIDS, which will begin airing series one from 3rd July 2017. The broadcaster is currently home to eOne’s other preschool TV properties, Peppa Pig and Ben & Holly’s Little Kingdom.
eOne has assembled a strong line up of partners for the Australian licensing programme which already has 15 licensees on board in key categories including toys, games, dress up, publishing, apparel, back to school and party-ware. Just Play’s master toy line including action figures, play sets, vehicles, plush, dress- up and role-play items will be distributed to the wider retail market by The Brand Exchange in August 2017.
Following the toy launch, the following licensees will roll out PJ Masks product ranges across Australia in 2017:
- Parragon Publishing will publish a range of story, colour and activity books from August
- Amscan has been signed for party-ware
- MJM will launch a range of puzzles and games
- Caprice Australia will introduce the first line of apparel with a line of t-
shirts and sleepwear available from Target and Big W stores
- Rubies’ Deerfield are readying a line of dress-ups that will roll out at
limited retailers in October
- Zak Australia will debut lunch-ware from October
Monica Candiani Head of International Sales at Entertainment One comments “We’re thrilled that the adventures of the PJ Masks will be watched in more homes across Australia when the show launches on ABC KIDS. Around the world the show’s fan base continues to accelerate at a remarkable pace and we see tremendous potential for the property in Australia.”