Haven Licensing have announced another blue chip addition to their portfolio – representation of the Crayola brand in Australia & New Zealand.
With a history spanning over ten decades, Crayola has grown from its humble beginnings as a crayon producer in 1903 to becoming the #1 producer of art materials in over 100 countries. These days the Crayola brand includes a significant portfolio of art tools, crafting activities and innovative toys, offering creative experiences for all ages.
“We are thrilled to be representing a brand that enjoys such an iconic and trusted standing in our market,” said Yvonne King, Director, Haven Licensing. “Crayola inspires everything imaginable and allows kids to create worlds where houses float, cars fly and where you can climb a ladder into the clouds. We look forward to extending that wonderful DNA of colour and creation into exciting new categories, and bringing a playful element to apparel, bags & luggage, storage and even live events.”
“Crayola is very excited to partner with Haven Licensing in Australia to extend and build upon their brand presence in market,” added Warren Schorr, Vice President of Business Development and Global Licensing at Crayola. “This strategic partnership allows Crayola to continue to build its international licensing portfolio to fulfil its core mission to raise creatively alive children around the world.”
