Haven Licensing was recognised for two of its brand extension programs alongside some of the biggest global licensing and retail players at the recent LIMA International Licensing Awards in Las Vegas, with their Peter Alexander x Sesame Street collaboration awarded top global honours for ‘Best Licensed Product – Apparel, Footwear & Accessories’ and Haven’s Keith Haring for MYER fashion collaboration shortlisted in the Art/Design – Apparel category.
LIMA International Licensing Awards
The Awards are the ultimate industry recognition, with Haven’s two programs shortlisted from over 500 submissions globally by the who’s who of the international licensing and retail industry, with the Awards recognising excellence, superior creativity and performance from around the global industry.
Peter Alexander x Sesame Street
The Award-winning Peter Alexander x Sesame Street collaboration encompassed sleepwear, outerwear and accessories and in a huge coup, Haven secured a major first with Peter Alexander being the first ever commercial brand in the show’s history to visit and shoot their catalogue on the Sesame Street set in New York. The surrounding marketing campaign came to life with a full store window takeover, blanket media coverage and unprecedented engagement across social media.
Keith Haring
Haven’s shortlisted Keith Haring program for MYER’s Miss Shop and Kenji delivered a high-profile range of men’s and women’s youth fashion apparel featuring the striking and iconic art of legendary street artist Keith Haring, providing the perfect launch pad from which to build on the Keith Haring brand extension program in Australia.
“We are delighted to have been nominated in two categories and honoured to have taken a gong for our Peter Alexander x Sesame Street collaboration. The LIMA Awards are the pinnacle of our global industry and it’s a fantastic showcase of the value and strength that licensing can bring to our local market”, says Yvonne King, Director, Haven.
Other Awards
The LIMA Award adds to two other recent industry awards for Haven’s Peter Alexander x Sesame Street collaboration, having also taken out the 2015 Gold Standard at the Melbourne Design Awards and a Melbourne Design Award for Creative Design and Execution.
