David Hendy, Chairman of Australian Toy Company Headstart International, has just announced an exclusive partnership between Headstart and the Nine Network around the top rating children’s TV franchise, Kids WB on 9Go!
About the Partnership
Mr Hendy said the partnership, worth more than $4 million annually, was something he’d been working towards for Headstart for some time. It would enable the company to market its brands effectively to a mass children’s audience which over recent years has become more difficult to reach.
Mr Hendy was the founder of Funtastic Limited which listed on the ASX in 2000, and started the Headstart business with his son Andrew in 2008.
Kids WB is screened on the network’s 9Go! channel from Monday to Sunday, with a total of 13 hours’ airtime per week and is hosted by AFL Hall of Famer Shane Crawford and Lauren Phillips.
Headstart will have exclusive toy advertising rights on weekends and 50% exclusivity Monday through Friday, along with billboards and product integration opportunities.
The partnership is effective immediately, with the first program aired on August 6th.
About Headstart International
Headstart is one of Australia’s largest Toy Companies, with key brands including Little Tikes, Teenage Mutant Ninja Turtles, Disney, DC Comics, Thunderbirds, La la Loopsy, Num Noms, Baby Born and the recently released Ooshies.
About Kids WB
Kids WB is the No 1 ranked commercial TV program for ALL children’s demographics; Boys 5-12, Girls 5-12, Boys 2-9 and Girls 2-9. Kids WB is also an important part of the 9Go! platform which is Australia’s No. 1 digital station for children and also for Grocery Buyers with children.
