Parragon Extends its Creative Play and Gift Programme with The World of Eric Carle

by The Editor 0

Parragon, global creator of books and gifts, and The World of Eric Carle, the award-winning brand based on works by the acclaimed children’s author and illustrator, have extended their partnership to bring a new and exciting collection of children’s products to the market, featuring Carle’s signature artwork. The Joester Loria Group, worldwide licensing agent for The World of Eric Carle, brokered the deal.

Following a partnership in May 2015 in the USA and Canada, this programme extension will now see Parragon’s range of children’s novelty stationery, activities and gift sets featuring Carle’s distinctive art and iconic characters distributed into retail and direct to consumer sectors in the United Kingdom, Ireland, South Africa, Australia, New Zealand, Japan and South East Asia.

The range will offer a variety of innovative product formats, from activity pads with collectible cover-mounted gifts and toys, and carry-along activity sets, to the exciting premiere of Parragon’s new-to-market formats, including a ‘Craft and Collage Book’, an ‘Activity and Jigsaw Puzzle Set’ and more.

Vickie Voss, Global License Director said “Expanding our relationship with The World of Eric Carle on a global scale presents a tremendous opportunity for Parragon. We are very much looking forward to combining the rich heritage of Eric Carle’s cherished artwork with our market-leading product to inspire and delight both children and their parents across the world.”

Eric Carle is known for his beautifully illustrated, award-winning picture books. ‘The Very Hungry Caterpillar’ is recognised as one of the bestselling children’s books of all time, selling over 41 million copies since publication in 1969, in 60 languages. In his lifetime, Carle has written and illustrated more than 70 picture books, which have sold over 132 million copies globally.