FREEDENT teamed up with emoji® – The Iconic Brand developing a new campaign to help young adults when dealing with romance.
emoji® brand icons shape a new language that’s fun, expressive, and universal. The FREEDENT X emoji® collaboration was made to help the way we communicate in the modern world.
emoji®, Freedent and their advertising agency CLM BBDO have joined forces to create a campaign highlighting creativity and savoir-vivre in everyday’s communication between young couples or people that are dating. At a time when most communication is done through our screens and instant messaging, how can we be funny, moving and respectful, while at the same time getting the right messages across? In order to answer these questions, FREEDENT has published, in partnership with the emoji® brand , a “Guide de la Drague” for the younger generation. This guide gives some funny examples of how to combine emoji® brand icons to shine and succeed in the communication with your loved one and be more poetic than usual.
“We are delighted with this collaboration, between emoji® and Freedent, it illustrates the emoji® brands most beautiful values: creativity, fun and respect. This campaign is appealing for the recipients and inspire them to explore the endless possibilities of communication.”
Jeanne Balédent, Licensing Manager at Wildbrain CPLG
“This partnership with Freedent and the beautiful message that is being spread shows the importance of emoji®-The Iconic Brand as a universal lifestyle brand that conveys the most beautiful emotions: tenderness, complicity, love. The range of emotions is infinite, and so is the way to express them! Thank you Freedent for highlighting this so well with this innovative and slightly offbeat campaign.”
Marco Huesges, CEO and Founder of the emoji company
The campaign, relayed on social networks, consists of a film showing the messages sent by a young man to the loved one and several posts giving examples of the most clever combinations of emoji® brand icons to get the right message across, in the form of a rebus. Will you be able to decipher the language of your loved one?
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