The first drop from the Asos x Hello Kitty collaboration launched last Friday to unprecedented success, selling out in the first weekend!
It is the first time ASOS have joined forces with the iconic character Hello Kitty to create a 40-piece clothing and gifting range.
ASOS and Hello Kitty worked together to create the collection that ranges from streetwear inspired pieces and preppy, classic items to cool, kitsch gifting ideas. Teddy fur hoodies, classic shirting and festive jumpers have been given a Hello Kitty makeover just in time for Christmas, alongside super cute phone cases, socks, best friend’s jewellery, pyjamas, bags and hosiery. As if that wasn’t enough, ASOS and Hello Kitty also created an exclusive, dabbing Hello Kitty logo that can be found throughout the collection!
The success of the range comes off the back of the global social media campaign ‘Hello Kitty Gang’ which has seen social influencers across Australia, Europe and the UK join forces with the iconic character sharing product with their online followers and attending Hello Kitty themed events.
The second drop from the Asos collection will be available online from November 9th and is sure to be another sell out!
For licensing enquiries on Hello Kitty in Australia and New Zealand please contact Diana Markezic at Haven Global on +61 (3) 9015 6688