Fashion icon Betty Boop is set to star in a new Spring/Summer 2018 Resort Collection from Jeremy Scott-led pop couturier Moschino. The announcement was made by Hearst-owned King Features, the exclusive worldwide licensing agent for Betty Boop proprietor Fleischer Studios.
Previewed at a runway show in Los Angeles on June 8, the collection includes jackets, pants, skirts, dresses, sweaters, T-shirts, tank tops, crop tops, sweatshirts, hoodies and swimwear, plus accessories (bags, backpacks, clutches, phone covers, scarves, ties and umbrellas). Betty’s adorable puppy Pudgy will have his own mini collection of T-shirts and sweatshirts, sweatshirt dresses, backpacks and scarves. A capsule men’s group of T-shirts, sweatshirts and swimwear featuring Betty’s companion Bimbo is also included. Although not showing at the L.A. Preview, a children’s range is included as well, so the entire family can be outfitted in Moschino style.
Photos courtesy of Moschino
King has a long history with Italian luxury fashion house Moschino dating to 1995 and covering Olive Oyl fashion scarves and umbrellas, and the Olive Oyl-shaped bottles of the Cheap & Chic fragrance range. The Spring/Summer 2018 items will also incorporate a range of glamorous Olive Oyl apparel and accessories.
Products are expected to be in-store in February 2018 in Moschino boutiques and their online shop as well as in other high-end boutiques and department stores worldwide.
The agreement with Moschino was negotiated by Premium SRL, King Features’ licensing agent in Italy.