Brand Licensing Europe (BLE) has announced a vibrant Brands & Lifestyle seminar programme for 2017 featuring some of the biggest brands and businesses in the industry, from the V&A, Imperial War Museum and The National Gallery, to Penguin Random House, The Smiley Company and Beanstalk.
Highlights include an intimate ‘In conversation with’ interview with the V&A’s Director of Business Development and Licensing, Lauren Sizeland; a fascinating presentation from one of the biggest footballing brands in the world – Juventus; an inspirational session on innovation and creativity from Angela Farrugia and Lisa Shapiro at CAA-GBG and a straight-talking brand licensing panel chaired by Richard Pink with contributors Susan Bolsover at Penguin Random House, Christine Cool at Perfetti Van Melle, Gabrielle Sims, at FatFace and Nicolas Loufrani at The Smiley Company.
CAA-GBG’s EVP and Group Managing Director Angela Farrugia said about her session, which she will co-present with SVP Retail Development Lisa Shapiro: “Without innovation, there can be no fresh ideas, people or products. Our session at Brand Licensing Europe will look at how to support a culture of innovation and inspiration to avoid stagnation. Creating a culture that delivers extraordinary results and keeps this amazing industry full of vitality and prepped for continued growth. Great work comes from inspired people, and I hope our session will inspire the industry at BLE to keep innovating.”
Luca Montesion, Licensing Executive, Juventus, added: “Football is increasingly a universal language and a global industry and to continue to play a leading role in this landscape it is necessary to anticipate social and economic sports transformations. Juventus, with its new identity and new logo, aims to give a wider, deep and transversal meaning as we seek to reach new audiences and look for new distribution channels.”
Richard Pink, Managing Director of Pink Key Consulting, added: “I’m leading a session that will explore how versatile a brand programme can be, focusing on the creative and unexpected ways brands have been used to develop product that both surprised and delighted consumers. Hopefully, it will show licensees and retailers that they should be brave enough to challenge brands to stray outside their normal boundaries – be contemporary, be relevant but most of all, be adventurous.”
BLE Brand Director Anna Knight concluded: “This year’s programme is our most exciting to date, featuring an unmissable combination of complementary presentations, interviews, demonstrations and panel discussions designed to bring the world of brand licensing to life, and with sessions on food and drink, heritage, sport, fashion and corporate brands.”
Brand Licensing Europe takes place 10th-12th October at Olympia London. All seminar sessions are free to attend and will be available on a first come first serve basis. Visitors can register for a free pass at www.brandlicensing.eu/register.
The full timetable for the Brands & Lifestyle programme can be viewed at www.brandlicensing.eu