The emoji® Company has signed a Licensing Agreement with Nestlé Waters M&T. Universal Music Spain has brokered a deal for the emoji® brand with Nestlé Waters M&T.
The leading bottled water manufacturer, Nestlé Waters, has come to an agreement to develop branded emoji® bottles to target and reinforce the kids segment. The deal conveys the iconic emoji® icons in shaped 33cl Nestlé® Aquarel® & Pure® Life bottles which will be released in different European territories and Canada during 2018.
The program will cover different icons featuring different key moments in the year such as summer, Halloween and Christmas with several batches of different designed bottles.
Marco Hüsges, CEO of the emoji company said: “‘We are thrilled with this partnership bringing the emoji® brand closer to our target audience together with the leading bottled water manufacturer Nestlé Waters’.
This partnership will secure a solid emoji® presence in the water aisles for the entire year 2018 and will be supported with other FMCG remarkable activations.