Master toy partner Jasnor (Australia) is thrilled to report the early success of new brand Bush Baby World® in Australia & New Zealand off the back of a very successful launch in the UK. Toymakers Golden Bear have stated that Bush Baby World® has been one of the most successful launches in the company’s 38 year history.
A fantastical concept for girls aged 5-9, Bush Baby World® is home to the cute & cuddly Bush Babies who work together to protect and care for the Dream Tree – the source of all good & wonderful dreams. Featuring 14 different characters in the first series, and a unique patented mechanism that brings the toys to life, the Bush Baby World® concept is driven by extensive online and digital content including a dedicated YouTube channel, website and social media pages that have been developed and customised for the ANZ market.
Since the brand’s successful launch earlier this year, Jasnor rolled out a dynamic and robust marketing plan which included print, TV and digital advertising, in-store activations and the appointment of Melbourne based PR agency Rover Communications to drive brand awareness in the lead up to Christmas. Emphasis was also placed on the growing social media arena with strong support from key social media influencers reviewing and commentating on this popular and newly launched brand.
Jasnor expects the brand’s success to continue throughout 2018 with a comprehensive line extension roll-out planned to further drive engagement and collectability of this exciting new property. New content will be delivered to an audience with an insatiable appetite, fuelling the excitement as more realms of the fantastical world are unveiled.
“We are very excited with how the brand has performed both in Australia and Internationally. Our marketing plans and range extensions for 2018 will continue to drive the success of Bush Baby World®” said James Thurlow, Sales and Marketing Director.
“Bush Baby World® is a unique concept which children have been attracted too for a number of reasons – uniqueness, quality, collectability and of course the content which further drives engagement. Young children can express their imagination with these cute and cuddly characters who effectively “come to life” in their hands!
2018 will be a very exciting year, with new content to continue to drive awareness and appetite for the brand.”
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