Car Spotto, the classic travelling game has achieved a contemporary makeover with the introduction of a new interactive App and a growing Facebook community, and is launching into a licensing programme.
With bright, bold and fun imagery the new-generation brand is engaging and entertaining.
Leveraging the educational and fun brand elements, the Car Spotto experience has brand heritage that almost every Australian has experienced growing up. The Car Spotto brand is owned by local entrepreneur Swarnie Condon who acknowledges the popularity of the game worldwide, “Nostalgic parents and grandparents have positive associations with this childhood game”.
Who hasn’t played Car Spotto? I see a red car! Car Spotto – I see a police car! The classic family game played in the car which encourages learning development of colours, numbers and honed observational skills now combines technology to align with the youngest generations technical experimentation.
The licensing programme is managed by Untapped Agency. “Developing this evergreen brand is a natural progression into new consumer products” says Celia Murray, Trademarks Attorney and Director of Licensing at Untapped Agency. The range will be developed to including publishing, social stationery, toys, homewares and promotions.