Nickelodeon Viacom Consumer Products (NVCP) has appointed Cassandra Chan Senior Retail Marketing and Licensing Manager, Australia and New Zealand.
In this newly-created role, Chan is responsible for managing retail partnerships and day-to-day operations as well as supporting NVCP’s regional licensing and merchandising strategy. She will report to Singapore-based Claire O’Connor, Vice President of Consumer Products and Retail Marketing, Asia, Australia & New Zealand.
“It is with great pleasure that we welcome Cassandra Chan back to manage retail and licensing operations in Australia and New Zealand. She has gained significant experience analysing, planning and executing multi-channel marketing campaign strategies and is brimming with new ideas and fresh ways to promote our brands at retail and to our consumers,” said O’Connor.
Chan’s role was created when Claire O’Connor’s role was expanded to oversee licensing across Asia and the Consumer Products business for the Australian and New Zealand market out of Singapore.
Most recently, Chan was the Campaign Marketing Manager for Toys”R”Us and Babies”R”Us Australia. Prior to assuming that role in June 2015, she was the Consumer Products Executive for NVCP in Sydney.