The daily use of the POND’s® cream is a tradition since 1846 to meet women’s evolving skin care needs and concerns. POND’S® intend to reach the target group of young led to the collaboration with emoji® The Iconic Brand.
By using famous emoji® icons such as the hearted-eyes, the naughty tongue and the cool face with dark sunglasses POND’s ® and emoji® designed a brand new and adorable packaging to emotionally target its consumers. The cleansing cream was launched on March, 2018 by e-commerce, beauty shops and supermarkets. The campaign is supported by TV commercials and social media. A pop up store in Shanghai Joy City completed the vast marketing activities. The store was built for making people ‘face-conscious’ with a photo opportunity area and several games to interact with and experiencing the new POND´s ® X emoji® cleansing cream.
”We are thrilled to work with POND’S®, an amazingly popular consumer brand that belongs to the Unilever and is part of their personal care portfolio.” says Marco Hüsges, CEO and Founder of the emoji company. This partnership, supported by a massive TV campaign in China, underscores the popularity of the emoji® brand throughout the world”, Hüsges adds.