Entertainment One (eOne) has continued to expand partners down-under, to support its preschool property PJ Masks for its Australian licensing program. New categories now signed include wheeled toys, confectionery, homewares, carnival product and electronic learning aids.
With a highly successful toy launch in April 2017, and the brand leading the broadcast ratings across both Disney Junior and ABC KIDS, the new partners are poised roll out a range of PJ Masks product late 2017 and throughout 2018.
Park Avenue Foods will provide tasty treats with both seasonal & everyday confectionery, and Bensons Trading has been signed for showbags and carnival plush. Hunter Leisure will launch a range of art & craft product, as well as aquatic and furniture. Hunter Products has signed on bikes and trikes with V-Tech now signed across various territories along with Australia for electronic learning aids. Designworks will be producing apparel and accessories for Kmart, with Jakks Pacific rolling out ride-ons and ball-pits via Toy Alliance.
Trish Padoin, General Manager at eOne Licensing Australia comments “PJ Masks has certainly captured the hearts of not only Aussie pre-schoolers, but parents too! The brand has gained strong momentum in not only broadcast ratings, but also with live character appearances in great demand for pre-schoolers across the nation. We look forward to seeing these new product ranges debut at retail.”