Entertainment One Announces Toy Launch and New Broadcast Partner for PJ Masks in Taiwan

by The Editor 0

Entertainment One (eOne) has announced fresh developments for its popular preschool superhero property, PJ Masks, in Taiwan. The show is soaring onto TV screens across the country this month via new broadcast partner, Yoyo TV, as consumer products are poised to launch from October 2017.

The global audience reach of PJ Masks is expanding with the debut of the show this month on Taiwan’s Eastern Broadcasting’s cable channel Yoyo TV. The series now airs daily on the country’s number 1 channel for kids in Taiwan which is also home to eOne’s Peppa Pig and Ben & Holly’s Little Kingdom, which will be joining the channel’s programme line up from October 2017.

Kicking off the consumer products launch in Taiwan, Pro & Pacific is on board to distribute the award-winning toy range from master global toy partner, Just Play, and the first toy line will debut exclusively at Toys ‘R’ Us stores from late September 2017. The consumer products offering will be bolstered in early 2018 as products begin rolling out at retail across key categories.

Andrew Carley, Head of Global Licensing at Entertainment One comments “With its core values of adventure, teamwork and friendship, PJ Masks is striking a chord with young fans all around the world. We’re delighted to be expanding the brand’s presence in Asia with the added exposure of Yoyo TV and introduction of toys into the Taiwanese market this year.”