Entertainment One Continues To Expand PJ Masks & Peppa Pig Licensing In Australia

by The Editor 0

Entertainment One (eOne) has grown its strong line up of partners for the PJ Masks Australian consumer products program, which already boasts over 25 licensees, across a variety of key categories, including toys & games, dress-ups, publishing, apparel, back-to-school products, home-wares and FMCG product.

PJ Masks

Just Play’s successful PJ Masks master toy line, distributed to the Australian market by The Brand Exchange, is racing towards the top of the Infant and Preschool charts. Best-selling items to date include core vehicles, the PJ Masks Headquarters play-set and dress-ups.

‘PJ Masks: Time to be a Hero’ – the brands’ first DVD title, released in November 2017 has well-exceeded any sales expectations, with The Entertainment Store advising that the PJ Masks character appearances are one of the top requested acts in their company portfolio!

This April sees the premiere of the brand-new 2nd season on Disney Junior Australia, which introduces new characters, sets and vehicles and will ensure the brand continues its status as a preschool television ratings leader; not only on Disney Jr. but also on ABC KIDS. In further news, the 3rd season of PJ Masks has gone into production. Later this year will also see the premiere of the new Australian live stage-show: PJ Masks Live, which tours Australia following a phenomenal tour across North America.

eOne continues its growth plans in 2018 with none-other than one of Australia’s favourite preschool brands – Peppa Pig. Now entering its 6th year of the Australian consumer products program, the brand has expanded into various new categories and refreshed many product lines in the retail market. The brand-new 7th season of Peppa Pig, which debuted on ABC KIDS from mid-2017, has again been a winner in the preschool ratings, with even more episodes & content continuing to roll-out throughout 2018.

Peppa Pig continues to refresh core products across various categories, as well as adding new product lines in the Australian market. New licensees include Nurturecare, with the introduction in Peppa Pig nappy pants and wipes in late 2017, a new confectionery range with Park Avenue Foods and a new puzzles range with MJM Australia.

Big Balloon continues to roll-out classic toy lines incorporating refreshed figures and play-sets, alongside Penguin’s new book titles which roll-out across 2018, with both partners incorporating new content from Season 7. A new national live tour, Peppa Pig’s Surprise, will premiere this coming May 2018 and tour across all major Australian cities.

Peppa Pig

Trish Padoin, General Manager at eOne Licensing Australia comments “PJ Masks has certainly captured the hearts of not only Aussie preschoolers, but parents too! The brand has gained strong momentum with leading TV ratings and also with live character appearances in great demand for little ones across the nation.“

Padoin continues, “Peppa Pig is now entering its 6th year of brand licensing in Australia, and still going from strength to strength, with new S7 content driving new and refreshed product in the retail market. We look forward to seeing these new product categories and ranges continuing to expand at retail across both brands.”


For more information contact the eOne Australia & New Zealand office in Melbourne on (03) 8395 1089