Entertainment One (eOne) continues to boost its strong line up of best in class licensees with new licensing deals across apparel, FMCG and personal care for its hit preschool property, Peppa Pig, in Australia.
New to the Peppa Pig licensing program is apparel partner Hot Springs. The licensee has been signed to produce a new range of Peppa Pig outerwear and sleepwear for its Autumn/Winter collection, which will hit Big W stores in March 2015. Further bolstering the apparel category, and new to the licensing program, is long-term Aussie favourite, Pacific Brands, which is on board to produce a line of branded underwear and socks.
eOne is building on its long-standing partnership with Peppa Pig biscuit partner, Park Avenue Foods. The leading licensed FMCG biscuit and confectionery manufacturer is extending their range to add Peppa Pig dessert treats/ice-creams into the frozen product aisles of Woolworth supermarkets.
Finally, exciting news for the brand is that Beiersdorf, which produces Elastoplast Wound-care, is set to launch Peppa Pig Plasters into the Australian market from May 2016.
Con Goutzoulas, Commercial Director at eOne Licensing Australia says, “We are delighted to welcome these vibrant new partners to our licensing program. We’re also thrilled to be building on our successful relationship with Park Avenue Foods as we continue our strategic expansion of Peppa Pig into the grocery aisles”