Entertainment One (eOne) is proud to announce plans for a big screen theatrical outing for Peppa Pig in both Australia and the UK on March 16th 2017 and April 7th 2017 respectively. To kickstart the marketing campaign and build excitement ahead of the release, today eOne unveiled the Australian trailer and film poster:
For Peppa’s latest big screen adventure, eOne has created a new hour-long cinema format entitled ‘PEPPA PIG MY FIRST CINEMA EXPERIENCE’ specifically for preschoolers. This will offer fans nine all-new Peppa Pig episodes which will be connected with never-before-seen interactive entertainment, featuring live action Peppa and George characters and their friend Daisy in her colourful new world. Children and parents can join in with games as well as singing and dancing along to new versions of favourite nursery rhymes, including The Wheels on the Bus and Row Row Your Boat.
Rebecca Harvey, Head of Marketing at Entertainment One Family said, “We’ve had huge demand from fans in the UK and Australia for a Peppa Pig cinema event and we’re all incredibly excited to be bringing fans what we hope will be an unforgettable cinema experience. It’s also a great opportunity for licensees and retailers to capitalise on all the excitement that the cinema release is sure to generate.”
In Australia, the theatrical release of ‘PEPPA PIG MY FIRST CINEMA EXPERIENCE: PEPPA’S AUSTRALIAN HOLIDAY’ will mark the property’s first big screen debut in the country when it premieres on March 16th 2017. The Australian release will be led by a four-part Australian special, which will see Peppa and family head down under on holiday to visit old friend Kylie Kangaroo and will feature the voices of a real Australian family. To promote the film’s release, eOne has partnered with the Australian Tourist Board and Peppa and George costumes have taken part in a promotional photoshoot at Australian landmarks Hickson Bay Wharf Reserve and Taronga Zoo.
Following closely behind the Australian release, ‘PEPPA PIG MY FIRST CINEMA EXPERIENCE’ will be screened at cinemas nationwide in the UK from April 7th 2017, offering family entertainment for both the Easter holidays and May half term. The UK release leads with new episode ‘Peppa Visits London’ where the Queen will make her long-awaited return to Peppa Pig, as she takes Peppa and friends on an unforgettable sight-seeing tour around London on a double decker bus. Eight additional episodes will see a trip to the zoo, a cruise along a canal and some advice from the police! The release will include special appearances from new characters including Policeman Panda voiced by David Mitchell and Mrs Crocodile voiced by Jo Brand.
To coincide with the theatrical release, a collection of London and Australia themed Peppa Pig merchandise will be released at retail in Spring 2017 across categories including toys, accessories and publishing.