Haven & The Emoji Company Collaborates with Donut King

by The Editor 0

Haven Licensing and The Emoji Company have partnered with the popular Donut King chain to create a deliciously fun range of emojified donuts featuring five much-loved emojis: Tears of Joy, Throwing a Kiss, Heart Eyes, Winking and cheeky Tongue-Out. Available in stores nationwide until October 16, the range is being supported with a “Donut Touch My Emojis” campaign including point of sale and social media advertising and promotions.


Emojis have taken over the technology world, a global trend in messaging and communication, and now they’re taking over the donut world too. “Emoji’s aren’t just for sharing online. Emojis have broken free from the internet and onto clothes, cushions and from today, donuts! Emoji donuts are a first of their kind and exclusive to Donut King. The specialty donuts are covered in white icing with blue, pink, red, yellow or brown sprinkles, each with an edible image of an emoji. Emojis have become a way to express feelings and some believe they are more accurate than words!”, said Scott Anderson, Donut King Head of Product Development.

Tom Punch, Managing Director of Haven Licensing said “We are excited to be working with Donut King on a range that’s sure to surprise and delight Emoji fans across the country.  The perfect match, for gifting, for sharing and of course for eating…Donut resist!”.

On this partnership, Marco Hüsges, CEO and Founder of The Emoji Company commented “We love Donuts! We are glad that our icons can be used to help people convey feelings through food! There’s now a donut for every mood! The partnership with Donut King Australia is a perfect symbiosis and the result of perfect brand management from all partners involved. Donut King is a master in the donut category and we are proud to introduce a world-first downunder!”

For licensing opportunities with The Emoji Company in Australia and New Zealand, please contact Sapienza Salerno at Haven Licensing on +61 2 9357 9804 or email ssalerno@havenlic.com.au.