Untapped Agency has been appointed the Australia and New Zealand licensing agency for the global science blogging brand I F*CKING LOVE (IFL) SCIENCE.
“We are very fortunate to work with IFL Science to fulfil the consumer demand for IFL Science products and promotions” says Celia Murray, Director of Licensing and Trademarks Attorney at Untapped Agency.
IFLScience was launched as a Facebook blog page in 2012 by Elise Andrew, who not only had a passion for science but also a desire to make science accessible to everyone by stripping away the jargon and making it educational, engaging and entertaining.
In just 3 years the irreverent and offbeat tone-of-voice has helped turn IFLScience into a global phenomenon and has amassed us a global following of more than 120 million people, which proves that Elise was on to something. Facebook has over 23million fans and the website www.iflscience.com reaches a massive 50million unique visitors per month worldwide with USA, UK and Australia being our biggest markets.
The online store www.Ilovesciencestore.com shares a similar success story and has grown into a multi-million dollar business and 2015 was the first time the brand entered the world of licensing with BIG BANG at Brand Licensing Europe 2015.
With the UK recently tied up with Global Merchandising Services, IFL Science are now thrilled to announce our exclusive licensing agent Untapped Agency for the Australia and New Zealand markets. The focus is on creating local products and a consumer programme leveraging on the love that Australian consumers have with science.
Michele Kuprewicz, Merchandise Manager IFL Science UK, disclosed “back in 2013 we held one of our first events in Sydney which sold out capacity within 20 minutes, so we know Australia is going to be a very important market for us and to know have Untapped Agency representing us is very exciting! We can’t wait to get products out there in the market!”