Molang to Make Its Mark with Merchantwise Licensing

by The Editor 0

Global sensation Molang is ready to make its mark in Australia and New Zealand with Merchantwise Licensing appointed the brand’s local representative.

The Millimage’s property is fast becoming a hot favourite with the preschool to teen markets with the 2D HD Molang first and second animated series seen on Disney Junior Australia and New Zealand. Anticipation is already building for the third series which is currently in production and set to premiere locally in 2018.


Ahead of Christmas this year Molang will be brought to plush-life via master toy partner, Tomy Australia, with the cuddly and cute range also including collectible figures and play-sets launching in Myer stores nationally and in independent specialised stores across Australia and New Zealand.

In addition to its worldwide television viewership, Molang is enjoying incredible digital success with over 50 million branded online videos available via the Molang YouTube Channel and through the Molang Facebook page – and of those, 10 million from the new web series, My Best Friend. Since June this year, weekly online content is rolled out to the YouTube Channel to satisfy the ever-growing Molang fan-base.

A 360° property, the Molang Facebook page receives close to 150,000 likes for each of its daily posts and its social media platforms collectively reach 300,000 fans across the globe.

Created in 2010 via the blog of Hye-Ji Yoon, Emmy® award-nominated Molang follows the journey of a joyful, eccentric and enthusiastic rabbit and his best friend, a shy, discreet and emotional little chick named Piu Piu.

“The next few months are set to be big for Molang in Australia and New Zealand. Internationally and digitally it has captured the hearts of the preschool to teen markets, forging its way to be an incredibly popular and highly desirable brand and we anticipate that to be replicated domestically. Coupled with its online presence and strong following on Disney Junior in both countries, we expect the Tomy Australia toy range to be very well-received, especially in the lead up to the all-important gift-giving period of Christmas,” said Merchantwise Managing Director, Alan Schauder.