This month, Nickelodeon | Viacom Consumer Products (NVCP) will be taking over BIG W stores nationally with a market leading augmented reality campaign bringing Nickelodeon characters to life through customer’s smart phones – a first of its kind for Nickelodeon Australia.
The Augmented Reality Treasure Hunt brings a Nickelodeon activation back into BIG W stores for a second year, growing on the first year of the partnership and engaging customers in a whole new way. From 7 September until 4 October, families can download the Zappar app, head into their local BIG W store and bring all their favourite Nickelodeon and Nick Jr. characters to life through their device.
Cassandra Chan, Senior Manager, Retail Marketing and Licensing is thrilled that Nickelodeon is back in BIG W stores over this busy retail period. “Last year we took over 185 BIG W stores across the country, creating a Nickelodeon pop-up shop experience. This year we’ve created a highly engaging campaign that will excite our consumers, bringing them into stores and putting our much-loved brands straight into their hands.”
“The Augmented Reality Treasure Hunt allows kids to see their favourite characters appear right on their parents’ smart phone screens. Nickelodeon is a truly multi-platform brand and this latest campaign allows our fans to engage with us in a whole new way.”
Ben Cox, General Manager and Vice President of Nickelodeon Networks Australia and New Zealand applauded the partnership saying, “As a fans first company we’re constantly looking for new and exciting ways for our fans to interact with the brands across all touch points. We’re always seeking opportunities to further our commitment to be the number one entertainment brand for kids in Australia.”
Through the Zappar app, Nickelodeon will bring a treasure hunt to life for kids and families shopping in-stores. Simply scan the ZAP code icons at front of store and on point of sale to unlock new characters from hit shows like PAW Patrol, Blaze and the Monster Machines, Shimmer & Shine and Teenage Mutant Ninja Turtles. Throughout the treasure hunt, users will be able to photograph themselves with the characters and share the photos with friends and family. Once all codes have been scanned, kids will be directed to the Customer Service counter to collect their free Nickelodeon poster.
Families who spend over $20 on Nickelodeon products in store during the campaign period can also enter to be in the running for the ultimate family holiday to Nickelodeon’s Lost Lagoon in Malaysia.
To kick start the campaign, Nickelodeon will be hosting character meet and greets in selected stores across the country.
More information and all meet and greet locations can be found at bigw.com.au/nick