Sesame Workshop, the nonprofit educational organization behind Sesame Street, has named Headstart International as its new regional toy licensee for Australia & New Zealand. Headstart will focus on creating a range of Sesame Street plush across price points to build a strong presence with major retailers.
“We’re proud of our long history in forging partnerships that meet regional needs,” said Gisela Abrams, Vice President, International Media Business, Sesame Workshop. “Headstart’s expertise in retail execution, product development, and marketing is unparalleled, and we’re excited that their efforts will help us extend the Sesame Street experience to children and their families throughout Australia.”
“Headstart’s mission is to build the finest brands in toys, and we know Sesame Street is a brand like no other,” said Andrew Hendy, Director, Headstart International.“With its lovable cast of characters and their diverse personalities, we’re taking a fun, fresh, and creative approach to the product offering.”
Haven, Sesame Workshop’s licensing representative in the territories which helped broker the deal, will continue to implement Sesame Street’s overall brand strategy and licensing programs in the market.
Sesame Street airs twice daily on ABC KIDS at 9AM and 12PM.