WP Brands has been appointed as the exclusive licensing agent for Animal Jam in Australia & New Zealand. WP Brands will work directly with Peeko, which handles the worldwide licensing rights for the Animal Jam brand on behalf of WildWorks Inc.
Animal Jam is the world’s leading online social world for children with over 60 million registered players. Two million of these registered players are based in Australia and New Zealand.
Animal Jam is a safe, online world where children create their own animal character to play games, chat with friends and learn about the natural world. WildWorks created Animal Jam in collaboration with National Geographic Society to inspire children to explore and protect the natural world outside their own doors, making science accessible and fun.
Over the past 12 months, Peeko has been rapidly expanding the consumer products offering, spearheaded by the development of Jazwares master toy line, which was released mid-year in the US and UK. The rapid success of the toy line has led to over 30 new licensed partners signing on with Animal Jam, with multiple new product releases to come in 2017.
In Australia, Banter Toys & Collectibles launched the Animal Jam toy line in October with further products and retailers coming on board in early 2017.
“Digital worlds have become a significant part of our daily lives and Animal Jam provides a safe and fun digital environment for our kids,” said Lim Mi-Kyoung, MD of WP Brands. “We are very excited to partner with Peeko and the WildWorks team, who created the awesome universe of Animal Jam. The online world continues to build a major fan base in our region, and we look forward to a bright future with this wonderful brand.”
“We’re very happy to have the WP Brands team onboard and the expertise they bring with digital brands,” said Clark Stacey, CEO of WildWorks. “We look forward to building a successful consumer products program for our Australian players.”