Australia and New Zealand continue to be key territories for FremantleMedia Kids & Family with great growth potential for our brands. Our key priorities for the region this year are cementing the success of the new series of adventures from the internationally renowned secret agent Danger Mouse and seeking further licensing opportunities for the popular pre-school series’ Tree Fu Tom and Kate & Mim-Mim.
Following its launch earlier this year, the new, rebooted series of comedy adventure Danger Mouse has been a huge hit in Australia and New Zealand with fantastic ratings on ABC3 and TV3 respectively. Toys and publishing will be rolling out to retail in October, with DVD already in market, with all categories supported by a robust marketing and PR campaign. FMK has recently signed a deal with Just Projects for shopping mall activations and character costumes, which will launch later in Q4 2016. DC Thompson are also lined up to release their Danger Mouse magazine down under in early 2017.
Mini but mighty superhero Tree Fu Tom is also a success in the region. Just Projects launched their live shopping mall activations and character meet and greets during the school holidays in July, which drew huge crowds and delighted young and old alike. This October will also see Tree Fu Tom leap into Macquarie Park in Sydney for a Spring Into Nature Event, featuring a live Tree Fu Tom show, VIP appearances and Meet and Greets, along with a fun and educational nature walk. The theme of the event is nature and will encourage families to get out and about and learn more about Australia’s natural world.
Meanwhile girls’ pre-school property Kate & Mim-Mim continues to strike a chord with its target audience with fantastic ratings on its recent launch on 9GO!, showing at 8.30am and 1.30pm weekdays, and 1pm on Sundays.
