Hot on the heels of the sell-out tour kicking off this September, Boat Rocker Brands and Brands with Influence appoint Haven Licensing as the exclusive licensing agent for The Next Step in Australia and New Zealand, and Haven are now exploring partners for the launch of the Aust/NZ consumer products program launching early 2017.
About The Next Step
Set in Toronto, Canada, The Next Step is a mockumentary-style drama following the trials and tribulations of the Next Step Dance Studio’s ‘A-troupe’ dancers as they prepare for their regional, national and international dance competitions. Engaging fans with a combination of dance, drama and humour, the 2015 BAFTA award-winning show explores themes of teamwork, dedication, loyalty and friendship in every episode.
The unbelievably talented cast are a mix of successful young dancers, with decades of combined experience dancing and acting in massive hit shows like Glee, So You Think You Can Dance, American Idol and X-Factor, as well as music videos for Justin Bieber, Lady Gaga, Ke$ha and more.
The Next Step has established a huge fan base locally via their top rating prime time show on ABC 3 and Disney Channel, attracting over 100,000 viewers per episode. Season four hits our screens soon, with season five green lit for 2017.
The Next Step merchandise has seen tremendous success at Walmart and Toys R Us in Canada, and launching recently at Sainsbury’s in the UK. “We are psyched to get this one off the ground,” said Yvonne King, Director, Haven Licensing. “There is a gaping hole in our market for a hit brand for girls 5-8 and we believe this is it!”
Haven’s announcement comes as The Next Step crew are lacing their dancing shoes for their inaugural trip down under, with the troupe hitting our shores for the first time this month with their sell-out ‘Wild Rhythm Tour’. The cast of the show will be dancing up a storm across Sydney, Melbourne, Adelaide, Perth, Brisbane and Auckland. Ticket sales have already exceeded expectation, with Live Nation adding a third Sydney show to meet the demand of eager fans!
