Sydney-based worldwide award-winning licensing agency Haven Global, representing the global rights for YouTube powerhouse brand “Vlad & Niki,” announced today that the global superstars sibling brothers have expanded their universe with the launch of their new “Vlad & Niki Superhero Surprise” toys exclusively available at Big W stores.
Created by Zuru Toys, “Vlad & Niki Superhero Surprise” ‘Dino Attack’ and ‘Robot Battle’ are intended to capture the spirit and excitement of the YouTube channel that has more than 188+ million subscribers. The Zuru Toys partnership with “Vlad & Niki” was brokered by Haven Global.
The complete “Vlad & Niki Superhero Surprise” unboxing experience allows kids to bring the included comic book and its story to life. Each toy features more than 20 surprises including a mask and cape, Super Hero Vlad and Niki figurines, Baby Christian figurine, a dinosaur or robot figurine, two die-cast car, slime egg, light up skateboard, wrist snap-band, stickers, tattoo and more. Designed for children ages 3+, Vlad & Niki Superhero Surprise will be available for a suggested retail price of AUD$49.
“Vlad & Niki” stars brothers’ eight-year-old Vlad and six-year-old Niki. Each video is created to entertain while challenging the audience to explore, create, learn and think outside the box. Adding to the family-fun are the boys’ mother Victoria Vashketova and their baby brother Christian. Preschool audiences enjoy laughing and experiencing the brothers’ family adventures.
The fastest growing kidfluencer on the planet, 21 preschool “Vlad & Niki” channels have amassed an audience of more than 188+ million subscribers worldwide, 70+ million subscribers to their English channel with 103+ billion overall views with more than 400,000 in Australia.
Besides being parent approved, “Vlad & Niki” continues to be well received by critics as the dynamic duo captured numerous awards in 2021, including being named ‘Best Web Series for Kids’ by the National Parenting Product Awards (NAPPA); winning the Shorty Awards honor for ‘Best Influencers & Celebrity YouTube Campaign’ and the 42nd Annual Telly Awards’ ‘Bronze Winner in the General Children’s Online.’ Those were added to earlier recognition from the International Academy of Digital Arts & Sciences’ 10th Annual Lovie Awards ‘Outstanding Work Shortlist’ category.
