Illumination’s iconic global ambassadors of joy and mischief, the Minions, are partnering with Team USA to launch a limited-edition capsule collection in celebration of the Olympic and Paralympic Games Paris 2024 that will be presented on NBC, Peacock and Telemundo beginning July 26, 2024. The capsule collection debut coincides with the theatrical release of the new chapter in Illumination’s blockbuster animated franchise, Despicable Me 4, featuring the Minions, in theaters now.
Following the launch of promotional spots starring the mischief-making Minions interrupting Team USA track and field athletes Noah Lyles, Ryan Crouser and Anna Hall’s training practices, an all-new Minions x Team USA collection showcases the beloved Minions in track suits and more, commemorating Team USA with their disruptive playfulness on tees and sweatshirts, in both adult and kids’ sizes, as well as hats, water bottles, pins and more.
“The Minions x Team USA collection brings together two iconic global brands in celebration of the Olympic and Paralympic Games in Paris,” said Vince Klaseus, President, Universal Products & Experiences. “The Minions bring joy to fans of all ages and their influence on pop culture and fashion is undeniable, making them the perfect brand ambassadors for fans to gear up with and cheer for Team USA.”
The Minions x Team USA collection is available starting today online through Team USA Shop, as well as The Shop at NBC Studios at Rockefeller Center, New York City, with select styles available at Universal Orlando Resort and Universal Studios Hollywood.
“The debut of the Minions x Team USA collection pays tribute to the Paris 2024 Olympic and Paralympic Games and the world’s greatest athletes,” said Jenny Storms, Chief Marketing Officer, NBCUniversal Entertainment and Sports. “The collaboration lets fans further engage with the Games as they prepare for the release of Despicable Me 4 and NBCU’s Olympics coverage.”
“The exciting countdown to the Paris Olympic and Paralympic Games in Paris continues with this eye-catching collection of apparel and accessories that deliver on our goal to make this a truly unforgettable summer for both Minions fans and sports fans,” said David O’Connor, President, Global Franchise Management & Partnerships, Universal Pictures. “Featuring fun and playful designs that captures the spirit of Illumination’s Minions, the merchandise line-up offers something for everyone.”
NBC and Peacock will present live coverage of the Opening Ceremony on Friday, July 26, beginning at Noon ET. Telemundo will provide Spanish-language coverage beginning at 1 p.m. ET. Primetime coverage will begin at 7:30 p.m. ET/PT on NBC and Peacock.
Illumination’s new chapter in the most successful global animated franchise in history, Despicable Me 4, arrives in theaters on July 3 in North America.
