Established in 1983, the Australian Toy Association (ATA) is a not-for-profit Organisation dedicated to providing information and services that enhance the performance of its industry sectors as they meet the evolving needs of consumers at individual, national, and global levels.
We are now well into the second half of 2024, and two of the industry’s peak selling periods are just around the corner. This also signals the ramp-up of ATA’s Hottest Toys for Christmas PR activities. Launched in 2022, this event gives members a chance to showcase their products on TV, social media, and radio, providing greater exposure to families across Australia and helping them find fun, innovative, and educational gifts for their children this Christmas.
In parallel, our preparations for the 2025 Toy Hobby and Licensing Fair, scheduled for March 2nd to 5th at the Melbourne Convention & Exhibition Centre, are also gaining momentum. With over 100 exhibitors already confirmed, including big names like LEGO, Moose, Modern Brands, Connetix, and Jazwares, this event promises to be another sell-out. If you haven’t yet secured your stand, be sure to do so soon before spaces run out.
If you’re considering attending, keep an eye on our social media channels for the latest news and updates, including exciting announcements about who will be there.
The Fair will feature the Gala Dinner, the 25-Year Club networking event, the Women in Toys, Licensing and Entertainment event (which is open to all), and the Exhibitor Toy Bar, ensuring a packed schedule of fun and excitement. As we always say, if you’re in the toy and licensing business, the Fair is a must-attend event.
The Fair also marks the announcement of the Rising Star award, and we’ve just opened nominations for 2025. Remember, you don’t need to be an ATA member to nominate yourself or someone from your business. Recognising up-and-coming talent is as vital to the ATA as celebrating outstanding products and licenses. It’s the people and their creativity that keep our industry vibrant with innovation and energy.
On the topic of nurturing talent, we’re excited to announce the upcoming launch of our new Mentor/Mentee program. This exclusive member-only opportunity will be available soon, so stay tuned for more information or reach out if you’re interested in participating as a Mentor or Mentee.
Here’s what Josh Bonello, ATA’s 2024 Rising Star, had to say about the program: “The mentor program has been a truly serendipitous experience as it has helped me to understand my own challenges and strengths through simple conversations I share with my mentor. I have been fortunate to have been matched with a Mentor who not only has a wealth of industry experience but is like minded in that he wants nothing but the best for everyone around him. I believe my Mentor’s sage advice and experience has contributed a lot in helping me crystallise my vision for the future.”
Lastly, the ATA office will be relocating soon. We’ll provide more details shortly, but please note that there may be a brief interruption in service for a day or two in late October as we transition to our new home.
This article originally appeared in Edition 48 of The Bugg Report Magazine
