Street’s Golden Gaytime is entering the health and wellbeing category for the first time with a partnership with unique health food and supplement company Macro Mike.
In a deal brokered by Asembl on behalf of Unilever Australia’s Street’s Golden Gaytime brand this exciting pairing sees the launch of a limited edition Golden Gaytime-Inspired Almond Protein Powder available exclusively via www.macromike.com.au from October 16 2024.
Merging the iconic flavours inspired by the Aussie classic ice-cream with Macro Mike’s renowned plant-based nutritional offering, the Golden Gaytime-Inspired Almond Protein Powder delivers over 23g of protein per serve and tastes like a delicious creamy thick-shake.
Gluten-free, dairy-free, and made in-house at Macro Mike’s state of the art production facility the Golden Gaytime-Inspired Almond Protein Powder has been made with premium almond protein known for its smooth texture and rich taste.
Unilever General Manager Ice Cream ANZ Scott Mingl said, “Golden Gaytime ice cream has been a beloved treat for Australians for generations. Its delightful combination of caramel and chocolate, coated in a crunchy biscuit crumb, delivers a scrumptious and satisfying blend of flavours and textures. We are super excited about this collaboration with the Macro Mike Golden Almond Protein range as it brings together the nostalgic taste of Golden Gaytime with the added nutritional benefits of protein making it a delicious and wholesome choice.”
Macro Mike Founder Mike Kellett said, “Partnering with Golden Gaytime is an exciting partnership. We are thrilled to offer a product that celebrates a classic Aussie favourite while meeting the nutritional needs of our health-conscious customers.”
Asembl Managing Director Justin Watson said, “We are thrilled to see Unilever Australia’s Street’s Golden Gaytime enter the exciting health and wellbeing category for the first time through this partnership with Macro Mike. This limited edition deal not only sees Golden Gaytime again land outside the freezer aisle but sees the Aussie classic ice-cream come to tasty life as a smooth, creamy, and delicious plant-based protein powder that rivals dairy-based ones.”
