We all know The Wiggles — they have dominated the preschool children’s music scene in Australia and around the world for the last 30 years and are still going strong.
Then there’s Emma the ex-Yellow Wiggle who in her solo career as the orange Emma Memma is just going from strength to strength — Emma is everywhere and is the hardest working and in demand children’s entertainer in the business.
Emma is the genuine article — articulate, incredibly talented and driven with a passion to help the hearing impaired and above all loved by small children.
So are there any other music stars for preschoolers breaking out and who might be the next big thing?
Well here’s Wide Eyes View on who are the up & comers and definitely ones to keep an eye on:
The Beanies comprising Laura, Mim and Michael, they are a three person music act who sing fun, catchy songs for preschoolers and now appear regularly on ABC Kids and iView.
They are always goofing around and telling jokes but they are also very serious when it comes to working hard and being successful.
Since March of this year their YouTube views have exploded and along with ABC Kids, YouTube, Spotify and constant touring, they have got things pointing in the right direction — straight up.
Pevan & Sarah deliver entertaining and educational musical experiences for the 4-7 year olds, with hundreds of their videos watched in classrooms through their subscription portal Cub Club, through their songs being streamed on YouTube and Spotify and their sold out live concerts across Australia.
Their unique selling proposition is their direct access into primary school classrooms and through school groups attending their shows rather than parents taking their kids to see shows in the school holidays.
Pevan & Sarah are a perfect property for back to school and every day in-school school products such as bags, backpacks, apparel, stationary, stickers and books.
Ms Moni is racing up the YouTube charts where she has created a video channel that focuses on supporting young children’s learning and sparking their interest to learn things through songs.
Ms Moni plays on being Australian and sings an assortment of well-known YouTube nursery rhyme hits and her own songs.
In Australia, Ms Moni is going to be as big as Ms Rachel is in the US and that is big.
So that is the selection of ones to watch — they all have a different segment of the market — The Beanies are playing fun musical entertainment for preschoolers, Ms Moni is slightly more educational and Pevan & Sarah are entertaining and teaching young primary school kids a thing or two.
Wide Eyes News from the Tube is written by a leading industry expert and is focused on providing a quick snapshot of the best opportunities in the television & animation market.
This article originally appeared in Edition 48 of The Bugg Report Magazine
